Doctor reviewing email marketing results for a Gilbert AZ medical practice — Learn how to increase patient retention with automated email workflows from Salterra.

Blog Summary:

  • Learn how email campaigns can increase loyalty and drive repeat visits.
  • Explore email workflows for post-visit follow-ups and seasonal reminders.
  • See how Salterra helps clinics in Gilbert build automated retention systems.

How Gilbert AZ Medical Practices Can Use Email Marketing to Increase Retention

In a growing healthcare market like Gilbert, Arizona, keeping existing patients engaged is just as important as attracting new ones. Email marketing gives clinics a simple, scalable way to stay top-of-mind, improve continuity of care, and drive repeat appointments.

At Salterra, we help medical practices automate HIPAA-compliant campaigns that patients welcome, not ignore.

Here’s how your clinic can use email to boost retention and grow sustainably.

1. Why Email Works for Medical Retention

Email remains one of the highest ROI tools in digital marketing, especially in healthcare.

Benefits for Gilbert practices:

  • Send appointment reminders and follow-ups automatically
  • Educate patients on conditions, services, and healthy habits
  • Promote seasonal care (flu shots, school physicals, wellness exams)
  • Reduce no-shows and patient churn

With expert email marketing services for Gilbert, AZ medical practices, like those offered by Salterra, clinics can create automated campaigns that improve engagement and increase long-term patient loyalty.

2. Build a Welcome Series for New Patients

After a patient’s first visit, nurture them with:

Email 1: Welcome + provider introductions
Email 2: How to schedule online + portal access
Email 3: Top FAQs + clinic contact info

Add Gilbert-local touches (e.g., “Serving families near SanTan Village since 2011”).

3. Automate Post-Visit Follow-Ups

Don’t leave continuity of care to chance.

Create workflows by service type:

Annual physicals → “Let’s schedule next year’s visit”
Lab tests → “Your results are ready — here’s what to expect”
Sick visits → “How are you feeling? Schedule a recheck if needed”

4. Send Monthly Newsletters with Local Relevance

Content ideas:

  • Seasonal wellness tips (e.g., allergies in Gilbert spring)
  • Team updates (new providers, Gilbert community events)
  • Featured services: “Did you know we offer telehealth?”

Segment by age, gender, or visit history for higher open rates.

5. Run Reactivation Campaigns for Inactive Patients

If a patient hasn’t booked in 12+ months, send:

  • “We’ve missed you” message
  • Quick-click rebooking link
  • Offer for a wellness check or chronic care consult

Personalization and local cues: “Still located on Warner Rd near Agritopia.”

6. Use HIPAA-Compliant Platforms

Choose tools built for healthcare:

  • ActiveCampaign (with Business Associate Agreement)
  • Mailchimp (with encrypted lists)
  • Klaviyo (HIPAA integration available)

Always include an opt-out option and avoid PHI in emails.

Salterra Pro Tip 💡

We build end-to-end email systems for Gilbert clinics that include:

  • Branded templates
  • Custom workflows (new patient, follow-up, reactivation)
  • Tracking dashboards for opens, clicks, and conversions

Email works best when it’s consistent, helpful, and local. For even better results, connect your email campaigns to a well-optimized website for your Gilbert medical office—so patients can easily book, learn, and engage with your practice online.

Final Thoughts

Patient retention doesn’t require more staff; it requires smarter systems. Email marketing helps your Gilbert clinic stay connected, proactive, and top-of-mind, no matter how big your schedule gets.

🔗 Request a Free Email Retention Strategy from Salterra

About Gilbert, Arizona

Gilbert, AZ is one of the fastest-growing communities in the Phoenix metropolitan area, known for its family-friendly neighborhoods, thriving economy, and high quality of life. Once dubbed the “Hay Shipping Capital of the World,” Gilbert has transformed from an agricultural town into a modern suburban hub without losing its welcoming, small-town charm.

History of Gilbert

Founded in 1902 as a rail siding for the Arizona Eastern Railway, Gilbert was officially incorporated in 1920. Originally a farming community reliant on the Roosevelt Dam and canal system for irrigation, the town saw rapid growth in the 1980s and 1990s as new housing developments expanded into the East Valley. Today, Gilbert is one of Arizona’s most desirable places to live, with a population of over 275,000.

Things to Do in Gilbert, AZ

Riparian Preserve at Water Ranch: This 110-acre wildlife preserve is a favorite for locals and visitors. It offers walking trails, bird watching, a fishing lake, and educational programs for kids. It’s a peaceful outdoor retreat right in the heart of Gilbert.

Downtown Heritage District: A vibrant blend of old and new, Gilbert’s downtown Heritage District features locally-owned restaurants, coffee shops, boutiques, and the Hale Centre Theatre. It’s also home to the famous Joe’s Real BBQ and the Gilbert Farmers Market.

Arizona Railway Museum: This local gem showcases the history of Arizona and the Southwest railroads, with restored train cars, locomotives, and interactive exhibits.

Gilbert Regional Park: Opened in 2019, this 272-acre regional park features splash pads, tennis courts, pickleball, a lake, an amphitheater, and expansive playgrounds, ideal for families.

Gilbert’s Healthcare and Business Growth

Gilbert has a booming medical and healthcare sector, including Banner Gateway Medical Center, Mercy Gilbert Medical Center, many specialty clinics, urgent cares, and private practices. The town’s strategic location, business-friendly environment, and affluent population make it ideal for healthcare growth.

Nearby Cities and Subdivisions

Gilbert is bordered by Chandler, Mesa, and Queen Creek, and includes popular residential areas like Agritopia, Power Ranch, The Islands, Val Vista Lakes
and Seville.

Why Trust Salterra Digital Services

Salterra Medical Marketing Company is a leading digital marketing agency specializing in a full suite of services designed to elevate your brand and grow your business. With a laser focus on delivering exceptional results, Salterra has cultivated a reputation for excellence in the field.

Some Recent Reviews

Jim Johnson
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Terry and Elizabeth are wonderful people. They provide outstanding SEO Services and know what works. They also put on a great conference.
Highly recommended!

Arman
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Salterra is an incredible web design company. After building the site, they also helped us rank organically in the Phoenix market!

Julia Koepke
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Salterra Web Services is top-notch. Terry and Elizabeth Samuels (and their team) have strong SEO skills for every type of business. If you want to take your business to the next level, Terry Samuels and Salterra can help.

Meet the Founders: Terry and Elisabeth Samuels

Terry and Elisabeth Samuels, the founders of Salterra, have over two decades of combined experience in digital marketing. Their passion for helping businesses succeed fuels the constant innovation and top-notch service that Salterra is known for.

Terry Samuels leads Salterra’s Digital Marketing Division, which has sons Skyler and Brandon Samuels and a carefully curated staff of SEO Specialists. Elisabeth Samuels leads the Salterra Design and Development Division with her daughter Moraelin Bundy and her staff of project managers, designers, and full-stack developers.

Salterra’s Core Services:

  • Search Engine Optimization: Mastering the art of search engine visibility to put your brand in the spotlight.
  • PPC Advertising: Strategically leveraging paid advertising for optimal reach and ROI.
  • Email Marketing: Crafting compelling email campaigns that foster engagement and drive conversions.
  • Brand Building: Cultivating your brand’s voice, look, and feel for a cohesive and memorable presence.
  • Content Strategy: Creating and distributing relevant content to attract a clearly defined audience.
  • Social Media Branding: Engaging your community through tailored social media strategies.
  • Web Design & Development: Crafting a strong UX/UI website that converts visitors into customers.
  • Reputation Management: Safeguarding your brand’s reputation through active monitoring and positive engagement.
  • SEO University: Teaching Agencies, Freelancers, and Small Businesses Foundational Search Engine Optimization
  • SEO Spring Training Conference: Salterra hosts an annual training conference with multiple masterminds worldwide.

Location:

Worldwide Reach from Gilbert, AZ: Though based in Gilbert, Arizona, Salterra serves a global clientele and extends its world-class services to businesses worldwide.

Connect With Us:

Phone: (480) 660-9899
Email: info.salterra@gmail.com
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