Email Campaigns That Convert Past Patients into Repeat Clients

Your past patients already trust you, and they’ve experienced your care, results, and service. However, even happy clients forget to return or explore new treatments without consistent outreach.

That’s why innovative, well-timed email marketing is among the highest-ROI tools for plastic surgery practices.

At Salterra, we help clinics create automated and manual campaigns that keep you top-of-mind, fill your schedule, and build lifelong loyalty.

1. Win-Back Campaigns for Dormant Patients

Target patients who haven’t booked in 6–12 months.

Email Subject: “We Miss You – Let’s Catch Up!”

Content Tips:

• Greet them by name
• Mention their last treatment (“It’s been a while since your rhinoplasty…”)
• Offer a special incentive (e.g., $50 off, free skincare product)

An experienced internet marketing company for plastic surgery clinics like Salterra can help you build smart, automated win-back campaigns that feel personal—turning past patients into repeat clients.

2. New Treatment or Technology Announcements

Introducing a new service? Announce it with a short campaign series.

Best format:

Email 1: “Now Offering: Sculptra for Volume Restoration”
Email 2: Patient spotlight or testimonial
Email 3: FAQ + booking link

Include clear photos, treatment benefits, and links to your landing page or consultation form.

3. Seasonal Specials and Limited-Time Offers

Create urgency with well-timed promotions.

Examples:

“Glow into Summer: 20% Off Non-Surgical Facelift”
“Holiday Lift: Gift Cards & Injectable Packages”

Include countdown timers, offer expiration dates, and tap-to-book buttons.

4. Birthday and Anniversary Automations

Celebrate patients with personalized automations.

Triggers:

• Birthday: “Celebrate with $25 toward your favorite treatment”
• 1-Year Anniversary of first appointment: “We’re so glad you chose us”

These small touches build goodwill and engagement.

5. Post-Procedure Follow-Ups That Educate and Upsell

Automate follow-up emails after surgeries or med spa treatments.

Email topics:

• “What to Expect This Week” recovery tips
• Skincare recommendations for healing
• Invitations to try complementary treatments (e.g., laser resurfacing after facelift)

Include links to post-op videos or downloadable guides.

6. Educational Newsletters to Stay Top-of-Mind

Email isn’t just for promotions. Deliver valuable content to build trust and authority.

Newsletter ideas:

• “Ask the Surgeon” Q&A
• Patient transformation of the month
• Trending aesthetic procedures

Send 1–2 emails per month to stay visible.

7. Use a HIPAA-Compliant CRM and Email Platform

Protect patient data while automating campaigns.

Top platforms:

• PatientNow
• Klaviyo for Healthcare
• ActiveCampaign (HIPAA tier)

Segment your list by procedure history, age, gender, and booking behavior.

Salterra Pro Tip 💡

We design, write, and automate full-funnel email systems for plastic surgeons. Whether you want to rebook Botox patients or promote a new body contouring treatment, we’ve covered the campaigns (and compliance).

To maximize results, pair email with a high-converting website—because aesthetic clinic websites must have strong calls to action, mobile responsiveness, and seamless booking experiences to turn clicks into consultations.

Final Thoughts

Your current and past patients are your warmest leads, and email is how you keep them engaged. Your clinic can increase retention, reactivations, and patient lifetime value with personalized, well-timed emails.

🔗 Schedule a Free Email Strategy Session with Salterra