Why Every Plastic Surgeon Needs a Google Business Profile

Local patients searching for plastic surgery procedures will most likely start on Google. Whether they type “facelift near me” or “best plastic surgeon in Scottsdale,” they’ll be met with a local map pack — and your Google Business Profile (GBP) is what determines whether they call you or your competitor.

If you don’t have a GBP or it’s not optimized, you’re missing some of the most qualified traffic online.

At Salterra, we help plastic surgeons set up and manage GBP listings that instantly rank, convert, and build trust.

1. What Is a Google Business Profile?

A Google Business Profile is a free tool that allows your plastic surgery clinic to appear in:

• Google Maps results
• Local search (Map Pack)
• Google Search Knowledge Panel (right-hand side on desktop)

It displays your:

• Clinic name, hours, and location
• Services offered
• Website and booking link
• Patient reviews and photos

2. Why It’s Crucial for Plastic Surgeons

Patients make quick judgments. They’ll move on if your profile looks incomplete, untrustworthy, or buried behind competitors.

Benefits of an optimized GBP:

• Appear for high-intent local searches (e.g., “rhinoplasty near me”)
• Showcase social proof with reviews
• Enable direct calls, directions, and bookings
• Improve local SEO rankings

3. How to Set Up or Claim Your Profile

If you don’t yet have a profile, go to google.com/business and follow the prompts to:

• Search for your clinic name
• Claim and verify ownership
• Add all relevant business details

If the process feels overwhelming or time-consuming, work with a marketing agency offering Google Business Profile set-up services for a plastic surgeon, like Salterra. We provide done-for-you setup, verification, and optimization so your profile is built right from the start.

4. Key Features Every Profile Must Include

To compete locally, your GBP should have:

• Accurate name, address, and phone number (NAP)
• High-resolution before-and-after photos
• A detailed business description using target keywords
• List of services (e.g., breast augmentation, facelift, liposuction)
• Booking link or form

5. Add Posts, Offers, and FAQs

Google allows you to publish short-form content directly to your listing. Use this to:

• Announce new treatments or promos
• Share educational blog content
• Answer common questions like, “Do you offer virtual consultations?”
• Update weekly for best results.

6. Get and Respond to Reviews Consistently

Positive reviews boost both your SEO and credibility.

Tips to generate reviews:

• Use automated email and SMS follow-ups post-appointment
• Provide a direct review link
• Thank every patient who leaves a review

Respond to each one, especially the positive ones, to show engagement.

7. Track Insights and Use the Data

Google provides free analytics inside GBP:

• Search terms used to find your clinic
• Number of calls, direction requests, and website visits
• Photo views and post engagement
• Review these monthly to adjust your strategy.

Salterra Pro Tip 💡

We fully manage GBP optimization for plastic surgeons, including weekly post updates, photo uploads, and review responses. It’s one of the most effective and affordable ways to grow local visibility fast.

To amplify those results, we pair GBP management with the best PPC ad strategies for cosmetic surgery clinics, targeting high-intent keywords and using location-based ads to drive immediate consultations. This dual approach delivers both visibility and conversion.

Final Thoughts

If your plastic surgery practice isn’t using Google Business Profile to its full potential, you’re leaving valuable local traffic and trust on the table. Let Salterra help you claim, optimize, and grow your profile for maximum patient acquisition.

🔗 Get a Free GBP Optimization Audit with Salterra