Local SEO Strategies That Get Plastic Surgeons Found on Google

If your plastic surgery clinic doesn’t appear on Google when someone searches “rhinoplasty near me” or “best plastic surgeon in [city],” you’re losing business to competitors who do.

That’s why Local SEO is essential.

At Salterra, we specialize in helping plastic surgeons dominate local search by combining technical, on-page, and off-page SEO strategies that increase visibility, trust, and patient bookings.

Here’s how we do it:

1. Optimize Your Google Business Profile (GBP)

Your Google Business Profile is the #1 local SEO ranking factor for the Map Pack.

Optimize by:

• Using “Plastic Surgeon” as your primary category
• Adding procedure-specific services and photos
• Including office hours, service areas, and appointment links
• Posting updates (promotions, FAQs, blog content)

Pro Tip: Include keywords like “plastic surgeon in Scottsdale” in your business description and reviews.

2. Build Local Landing Pages for Every Service and Location

If you serve multiple cities or offer a variety of procedures, you need individual pages that target:

[City] + [Procedure] keywords (e.g., “Tummy tuck Chandler”)
Local testimonials
Geo-tagged images of your office

These pages should be internally linked and structured for fast loading, mobile use, and conversion.

This is a core component of the SEO services for plastic surgeons that Salterra provides—helping you rank in specific local markets and attract high-intent patients in every service area.

3. Use Location-Based Schema Markup

Schema helps search engines understand your local content better.

Add structured data for:

• Organization (MedicalBusiness)
• Location (address, geo coordinates)
• Review snippets
• FAQs with localized answers

Use tools like Schema.org or technical plugins like RankMath/Yoast.

4. Get NAP Consistency Across the Web

NAP stands for Name, Address, Phone Number.

Google checks this data across directories and citations. If it’s inconsistent, your rankings suffer.

Check and update:

• Yelp, Healthgrades, RealSelf
• Facebook and Instagram bios
• Site footer and contact page

Use tools like BrightLocal or Moz Local to track and correct listings.

5. Earn Local Reviews on Google and Key Platforms

Reviews help Google understand your location relevance and build patient trust.

To get more reviews:

• Send a post-consultation SMS with a direct link
• Automate email requests through your CRM
• Offer a small thank-you gift for leaving honest feedback

Focus on Google, RealSelf, and Healthgrades.

6. Add a Q&A Section on Your Google Business Profile

Google lets users ask questions, and you can seed and answer them yourself.

Example FAQs to add:

“Do you offer virtual consultations?”
“Is your office near [neighborhood/landmark]?”
“What’s included in a mommy makeover?”

7. Use Local Content to Build Authority

Publish blog content that answers local search questions.

Examples:

“What is the cost of a facelift in Scottsdale?”
“Top 5 questions to ask your Phoenix plastic surgeon”
“How to choose the right surgeon in Tempe”

Pair blogs with YouTube Shorts or Instagram Reels tagged with your location.

8. Geo-Tag Images and Embed Local Maps

Upload photos of your practice and procedures with metadata that includes:

• Your practice’s GPS coordinates
• Alt text like “cosmetic surgery clinic in [city]”
• Embedded Google Maps iframe on contact and location pages

Salterra Pro Tip 💡

We provide turnkey local SEO for plastic surgeons, including profile optimization, schema, local citations, and neighborhood-specific content. This helps you rank in your exact service area, not just your city.

To stand out even more, build trust with before-and-after galleries and testimonials of plastic surgery clients. These elements add visual proof and social validation, increasing both credibility and conversion rates across your site.

Final Thoughts

If you want to be the go-to plastic surgeon in your city, your clinic needs to dominate local search. With Salterra’s help, you’ll rise in the Map Pack, outrank local competitors, and earn trust before the first click.

🔗 Book a Local SEO Strategy Call with Salterra