Welcome To Our Tips and Tricks For Marketing
Content Marketing for Aesthetic Clinics: What to Blog, Share, and Promote Online
Blog Summary: Learn why content marketing is a must-have for aesthetic clinics aiming to educate clients, improve SEO, and grow patient trust. Discover high-impact ideas like blogging, educational reels, before-and-after visuals, and carousel posts that convert. Get expert insights from Salterra on how to turn content into real bookings with strategic repurposing and content calendars. Content Marketing for Aesthetic Clinics: What to Blog, Share, and Promote Online In medical aesthetics, content isn’t just king; it’s your most powerful branding tool. Educational, engaging content builds trust, improves SEO, and positions your clinic [...]
Email Marketing for Medical Spas: 5 Campaign Ideas to Re-Engage Clients
Blog Summary: Learn 5 high-converting email campaigns—including win-back messages, newsletters, and flash sales—to keep your medical spa top-of-mind and appointment books full. Discover tools and automation tips to personalize emails, track engagement, and segment your client list by treatment. Salterra’s expert-designed email templates help med spas boost client retention, promote seasonal offers, and drive consistent revenue. Email Marketing for Medical Spas: 5 Campaign Ideas to Re-Engage Clients Email marketing might seem old-school, but it remains one of the most effective and profitable channels for medical spas. Whether promoting a new treatment, [...]
Content Marketing Strategies
Learning More About Content Marketing Undoubtedly, traditional forms of marketing that interrupt audience members have become less effective than they used to be at converting leads into customers and reaching prospects. As a result, content marketing has become a preferred method for businesses to reach and interact with their target audience. Once you provide audience members with relevant content that can educate them on your specific products and services - and explain how those services and products effectively resolve their pain points and issues - you can improve brand awareness, increase conversions, boost revenue, and much more. What Is [...]
Building Your Brand from the Ground Up
Building Your Brand from the Ground Up: Fundamentals to Master Understanding the Essence of Brand Building Beyond Just a Logo and Name - Brand building is a holistic process that involves creating a unique image, voice, and personality for your business in the minds of your consumers. The Emotional Connection - How successful brands resonate emotionally with their audience, creating loyal followers and advocates. The Pillars of Effective Brand Building Clear Vision and Mission - Establishing a purpose that informs every other aspect of your brand, ensuring alignment in all actions and communications. Unique Value Proposition (UVP) - Distinguishing [...]
What is Email Marketing? Will It Help My Business?
What is Email Marketing? Will It Help My Business? Email marketing is a form of direct marketing that uses email to communicate commercial or fundraising messages to an audience. It involves sending a commercial message, typically to a group of people, using email. In the broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing strategies commonly seek to achieve one or more of three primary objectives: Engagement: Email content may be designed to keep the company or brand at the top of mind for the customer or to engage a [...]
Marketing Your CoolSculpting Business
How To Market Your CoolSculpting Business in 2023 Cryolipolysis, popularly known as CoolSculpting, is a non-invasive fat reduction treatment that has recently gained massive popularity. If you own a CoolSculpting business, it's crucial to have an effective marketing strategy to attract new clients and retain existing ones. In today's digital age, digital marketing is the go-to method for promoting any business, including CoolSculpting. In this article, we'll discuss the top 5 most popular questions about digital marketing for CoolSculpting businesses and provide answers to them. Question 1: What is digital marketing, and how does it work? Digital marketing is [...]
Mastering Local SEO: A Strategy for Medical Spas to Dominate Local Search Rankings
Blog Summary: Learn why Google Business Profile optimization and local keywords are critical for med spa visibility in local search. Discover actionable local SEO tactics like building NAP consistency, generating local reviews, and creating city-specific landing pages. Find out how Salterra’s local SEO services help medical spas get found, get booked, and grow faster in competitive markets. Mastering Local SEO: A Strategy for Medical Spas to Dominate Local Search Rankings Local SEO is your best friend if you're a medical spa trying to attract clients in your city or neighborhood. It [...]
Reputation Management 101: How to Get More 5-Star Reviews for Your Medical Spa
Blog Summary: Learn when and how to ask clients for reviews and which platforms to prioritize to build credibility fast. See how online reviews influence your visibility and trust—and how to ethically encourage more positive feedback. Discover tools and tips to monitor, respond to, and display your best reviews to attract new patients confidently. Reputation Management 101: How to Get More 5-Star Reviews for Your Medical Spa In the medical aesthetics industry, trust is everything. In today’s digital world, trust often starts (and ends) with your online reviews. Patients are likelier [...]
How to Optimize Your Google Business Profile for Maximum Local Visibility
Blog Summary: Claim, optimize, and regularly update your Google Business Profile to appear in the top 3 local map results and gain trust with patients searching “med spa near me.” Add service keywords, high-quality photos, and weekly posts to improve visibility, showcase your work, and drive engagement on Google Maps. Collect and manage reviews, enable booking integration, and track performance through GBP Insights to increase patient actions and refine your strategy. How to Optimize Your Google Business Profile for Maximum Local Visibility In a competitive aesthetic market, showing up at the [...]
7 Proven Digital Marketing Strategies for Medical Spas in 2025
Blog Summary: Discover how local SEO, PPC, and review strategies help medical spas rank and convert in competitive markets. Learn the best platforms and content types for promoting services like Botox, CoolSculpting, and skin treatments. Get expert insights on email campaigns, website optimization, and social ads to drive leads and retention in 2025. 7 Proven Digital Marketing Strategies for Medical Spas in 2025 Growing your medical spa takes more than word-of-mouth in today's competitive aesthetic space. With more patients searching online for Botox, CoolSculpting, skin rejuvenation, and wellness treatments, digital marketing [...]
Measuring Marketing ROI for Clinics: The KPIs You Need to Track (and What They Mean)
Blog Summary: Learn how to measure marketing return on investment (ROI) for medical clinics. Track the most important KPIs: conversions, CPL, traffic, call volume, and more. Explore how Salterra sets up custom tracking dashboards and attribution models. Measuring Marketing ROI for Clinics: The KPIs You Need to Track (and What They Mean) You wouldn’t treat a patient without running tests or checking vitals — so why run marketing without tracking results? At Salterra, we help clinics monitor their digital marketing performance across every channel, from Google Ads to SEO and email. [...]
Geo-Targeted Landing Pages for Medical Clinics: Improve Visibility in Every Location You Serve
Blog Summary: Learn how to structure landing pages for each city, neighborhood, or zip code. See what content, keywords, and SEO elements to include for better rankings. Explore how Salterra creates scalable local page frameworks for multi-location clinics. Geo-Targeted Landing Pages for Medical Clinics: Improve Visibility in Every Location You Serve If your medical clinic serves more than one city, town, or neighborhood, you need geo-targeted landing pages to appear in local search results across all of them. At Salterra, we help clinics boost regional visibility by building custom location pages [...]
