Reputation Management 101: How to Get More 5-Star Reviews for Your Medical Spa

In the medical aesthetics industry, trust is everything. In today’s digital world, trust often starts (and ends) with your online reviews.

Patients are likelier to choose a med spa with a strong online reputation, especially one with 4.8+ stars and glowing testimonials on Google, Yelp, RealSelf, and other review platforms.

At Salterra, we help medical spas create review strategies that build credibility, boost local SEO rankings, and convert browsers into bookings.

Why Reviews Matter More Than Ever

In today’s digital-first world, internet marketing services for medical spas aren’t complete without a strong review strategy. Why? Because online reviews directly influence trust, SEO visibility, and conversion rates.

• 90%+ of consumers read online reviews before choosing a healthcare provider
• Google uses review quantity and quality as a ranking signal
• Positive reviews can increase conversions by 30% or more
• Having no reviews — or only a few — can hurt your visibility and make prospects hesitant.

1. Make It Easy to Leave a Review

The simpler you make the process, the more likely clients are to follow through.

Tips:

• Create a direct Google review link (use a QR code in your office or email)
• Add review buttons to follow-up emails and SMS
• Pre-write a helpful prompt (“Tell us what you loved about your facial experience!”)

2. Ask at the Right Time

Timing is everything. Ask when the client is happiest, usually right after the treatment or after seeing results.

Ideas:

• Ask during checkout or while they’re reviewing after photos
• Use automated review request emails 1–2 days after service

3. Incentivize Without Violating Platform Rules

Google prohibits offering discounts in exchange for reviews, but you CAN encourage them ethically.

Incentive examples:

Monthly giveaway: “Leave a review this month to enter our free facial draw!”
Thank-you gift bags (no strings attached)

4. Display Reviews Prominently On Your Website

Build trust by integrating real reviews into your site.

Where to feature them:

• Homepage testimonial slider
• Service-specific reviews on each treatment page
• Popups or side widgets with rotating 5-star ratings

5. Respond to Every Review — Yes, Even the Bad Ones

Showing that you care matters. Whether the review is glowing or critical, reply professionally and empathetically.

Best practices:

• Thank them for their feedback
• Address any concerns calmly
• Invite follow-up if needed

Google favors businesses that actively engage with reviews.

6. Monitor All Review Platforms Regularly

Don’t just focus on Google. Monitor these platforms too:

• Yelp
• RealSelf
• Facebook
• Healthgrades
• WebMD

Use tools like BirdEye, Podium, or Reputation.com to manage reviews in one place.

Salterra Pro Tip 💡

We create automated review funnels that ask patients at just the right moment, route negative feedback privately, and amplify your 5-star content across your entire digital presence.

When paired with content marketing for aesthetic clinics, these reviews do more than boost SEO—they become powerful trust signals within blogs, social posts, and service pages, reinforcing your clinic’s credibility and converting curious visitors into loyal clients.

Final Thoughts

Your online reputation is one of your spa’s most valuable assets. With a proactive strategy and the right tools, you can turn every happy client into a 5-star promoter of your business.

Want to build a reputation that books appointments while you sleep?

🔗 Schedule a Free Reputation Strategy Session with Salterra