Social Media Marketing for Medical Spas: Instagram & Facebook Tips

In the aesthetic industry, visuals drive trust, engagement, and conversions. If you’re not leveraging platforms like Instagram and Facebook, you’re leaving money on the table. With the right content strategy, social media can attract new clients, promote your treatments, and reinforce your brand daily.

At Salterra, we help medical spas grow their digital presence with high-converting social media campaigns that build visibility and patient loyalty. Here’s how to make your social channels work for you.

Why Social Media Matters for Medical Spas

Your future clients are already scrolling. Whether they’re researching Botox, lip fillers, or CoolSculpting results, they’re using Instagram and Facebook to check before-and-afters, read reviews, and decide if you’re trustworthy.

A strong social presence helps you:

• Showcase real treatment results.
• Stay top-of-mind with your audience.
• Build trust and authority in your local area.
• Engage past and future patients.

At Salterra, our social media management services for med spas are designed to help you stay consistent, create compelling content, and grow your online reputation—without the overwhelm of doing it all yourself.

1. Focus on Visual Results: Before-and-Afters That Convert

Before-and-after photos are gold on Instagram and Facebook. They create instant credibility and show potential clients exactly what’s possible.

Tips:

• Always get consent and watermark your photos.
• Use carousel posts to show multiple angles.
• Include captions that explain the treatment and timeframe.

2. Use Instagram Reels & Stories to Increase Engagement

Video content is exploding in 2025. Reels and Stories are perfect for:

• Behind-the-scenes at your med spa
• Quick treatment demos
• Staff introductions
• Client testimonials

Keep them short (15–30 seconds), branded, and authentic. Add text overlays for viewers who watch without sound.

3. Run Targeted Ads to Local Prospects

With meta ads (Facebook and Instagram), you can target people in your area who are searching for treatments you offer.

Effective ad types include:

• Treatment specials (e.g., 20% off lip filler)
• “New client” promotions
• Lead forms for free consultations
• Use geo-targeting, custom audiences, and retargeting ads for the best results.

4. Post Consistently with a Strategic Calendar

Consistency builds trust. Post 3–5 times per week with a mix of:

• Educational content (e.g., “What is Sculptra?”)
• Promotional content
• Client transformations
• Lifestyle images that match your brand

Stay organized by using scheduling tools like Later, Planoly, or Meta Business Suite.

5. Encourage Comments, Shares, and Saves

Social platforms reward engagement. Use CTA-driven captions like:

“Tag a friend who needs this!”
“Save this post for your next appointment!”
“Drop a 😍 if you want this treatment!”

Respond to every comment and DM; engagement builds relationships.

6. Collaborate with Influencers or Local Partners

Partner with local beauty influencers, wellness coaches, or even hair salons to tap into their trusted audience. Micro-influencers (under 10K followers) often perform better and cost less.

Salterra Pro Tip 💡

Not every post has to sell. Think of social media as a long-term relationship builder. Use it to share your expertise, answer FAQs, and position your brand as the go-to provider in your area. Pro tip: when your posts include relevant keywords and location-based tags, you’re also improving how to rank higher in SEO for medical spas—so social media and search visibility work hand in hand.

Final Thoughts

A polished and strategic social media presence is essential for any medical spa looking to grow in 2025. Whether you’re educating, engaging, or promoting, platforms like Instagram and Facebook can deliver tremendous ROI when used correctly.

Need help building your social strategy?

🔗 Schedule a Free Social Media Audit with Salterra Today