Using Video to Boost Plastic Surgery Consultations Online

Video is no longer optional in your marketing strategy, especially in a visual field like plastic surgery. Video content builds trust faster than any other medium, from explainer clips and walkthroughs to testimonials and Reels.

At Salterra, we help plastic surgeons use video strategically to attract attention, showcase results, and increase booked consults.

Here’s how to do it.

1. Add Introduction Videos to Your Homepage and About Page

Patients want to see the person behind the practice.

Intro video tips:

• Keep it under 90 seconds
• Speak directly to the camera in a calm, professional tone
• Highlight your experience, philosophy, and what makes your clinic different
  Include B-roll of your office and team to make it feel personal.

2. Use Procedure Explainers to Educate Prospects

These videos answer questions and reduce hesitation.

Content to include:

• How a procedure works
• What recovery is like
• Who’s a good candidate
• FAQs with timestamps
• Add these to individual procedure pages and YouTube.

3. Showcase Real Patient Testimonials on Landing Pages

Nothing builds credibility like a real story.

What works best:

• 30–60 second clips shot in your clinic
• Include what procedure they had, why they chose your team, and how they feel now
• Add name/age overlay and background music

Use these videos on procedure landing pages and repurpose them in Facebook and Instagram ads.

As part of our plastic surgery digital marketing services, Salterra helps clinics plan, film, and distribute testimonial content that builds trust and converts interest into booked consultations.

4. Share Before-and-After Videos Instead of Static Photos

Turn galleries into dynamic video slideshows or transformations.

Formats:

• Quick fade between before/after with text overlay
• Time-lapse of post-op healing
• Vertical video for Stories/Reels

Always add disclaimers and patient consent.

5. Go Behind-the-Scenes with Short-Form Video

Show what makes your clinic human and inviting.

Great for Reels, TikTok, and Stories:

• Day-in-the-life content
• Room prep before surgery
• Staff shoutouts
• “What’s in our post-op kits?”

Keep it real, casual, and short (under 30 seconds).

6. Use Video in Email Campaigns and Automated Flows

Adding video previews in emails can increase clicks and engagement.

Great video emails to try:

• “Meet Your Surgeon” welcome message
• Post-consult follow-up explainer
• Patient result spotlight

Use platforms like Mailchimp, Klaviyo, or ActiveCampaign to embed or link.

7. Run Video Ads to Drive High-Intent Traffic

Use short, punchy video ads on:

• YouTube pre-roll
• Facebook/Instagram Feed and Stories
• TikTok Ads (younger demos)

Hook viewers with transformation stories, emotion, or education in the first 3 seconds.

Salterra Pro Tip 💡

We script, produce, and deploy conversion-optimized videos for surgeons, from homepage intros to retargeting ads. Our team aligns each piece with your patient funnel to maximize impact.

As part of our broader digital marketing strategies for plastic surgeons, these videos help drive awareness, build trust, and increase consultations across every stage of your funnel.

Final Thoughts

Video humanizes your brand, simplifies complex topics, and gives prospective patients the confidence to book. If you want to grow consultations online, strategic video is your most powerful tool.

🔗 Book a Video Content Strategy Session with Salterra