Email Marketing for Medical Spas: 5 Campaign Ideas to Re-Engage Clients

Email marketing might seem old-school, but it remains one of the most effective and profitable channels for medical spas. Whether promoting a new treatment, running a seasonal special, or simply checking in with clients, a smart email strategy can drive repeat business and strengthen loyalty.

At Salterra, we help medical businesses craft email campaigns that get opened, read, and get results.

Here are five proven email campaign ideas your med spa should start using today.

1. The Win-Back Campaign: “We Miss You!”

Haven’t seen a client in 6+ months? A gentle nudge through a well-crafted email can rekindle the relationship and bring them back through your doors.

As part of Salterra’s email marketing services for medical spas, we create personalized win-back campaigns that drive reactivations and boost revenue.

What to include:

• Personalized greeting (“Hi Sarah, we haven’t seen you in a while!”)
• A reminder of their last treatment
• Special incentive to return (e.g., “$25 off your next visit”)
• Direct link to book

Bonus Tip: Segment your list by treatment type for more relevant messages.

2. New Service Announcement: “Introducing Something Exciting!”

Launching a new treatment or technology? Make it an event.

What to include:

• Eye-catching header image
• Description of the new service and its benefits
• Special launch pricing or a bonus offer
• Button to schedule a consultation

Examples:

“New! DiamondGlow Facial Now Available”

“Say hello to Semaglutide for medical weight loss”

3. Monthly Newsletter: Educate & Engage

Stay top-of-mind by sending value-packed newsletters once or twice per month.

What to include:

• Seasonal treatment spotlights
• Skincare tips
• Before-and-after of the month
• Client review/testimonial
• Featured team member or provider

Keep it short and scannable — focus on visuals, links, and quick reads.

4. Birthday & Anniversary Emails: Celebrate Your Clients

Personalized touches make all the difference.

Send automated emails with:

• Birthday wishes + small gift (e.g., “$20 off any treatment this month”)
• Anniversary of their first visit
• Link to book their celebratory appointment

Tools to automate: Vagaro, Mailchimp, ActiveCampaign, Klaviyo

5. Flash Sale or Last-Minute Booking Blast

Need to fill gaps in your schedule this week? Email can help.

What to include:

• Subject line with urgency (“Today Only! 25% Off HydraFacial”)
• Countdown timer or expiration note
• A booking link that opens directly to available time slots
• Send these 1–2 times per month at most to avoid fatigue.

Salterra Pro Tip 💡

Your emails should match your brand tone, include beautiful visuals, and be mobile-optimized. Most clients read them on their phone. A clean layout, short copy, and clear CTA can dramatically boost click-through rates.

Bonus: Want more glowing feedback? Include a follow-up email asking happy clients to leave a review—this is one of the easiest ways to get 5-star reviews for your med spa business, especially after successful treatments.

Final Thoughts

Email marketing builds stronger client relationships, increases lifetime value, and keeps your schedule full when done right. With the right tools and strategy, it can become one of your spa’s highest-ROI channels.

Want help writing or automating your email campaigns?

🔗 Schedule a Free Email Marketing Strategy Call with Salterra