How to Optimize Your Google Business Profile for Maximum Local Visibility

In a competitive aesthetic market, showing up at the top of Google’s local results is essential for growth. That starts with one of the most powerful — and often overlooked — tools in your digital arsenal: your Google Business Profile (GBP).

At Salterra, we’ve helped hundreds of medical businesses boost local search visibility, rank for high-intent keywords like “Botox near me” or “CoolSculpting in [City],” and drive more booked appointments. Here’s how to do the same.

Why Google Business Profile Matters for Medical Spas

Google Business is the #1 local SEO signal Google uses to determine which businesses show in the “Map Pack” — those top 3 map listings you see on most local searches.

If your profile is incomplete, outdated, or not strategically optimized, you’re likely losing dozens of high-intent patients each month. That’s why many clinics turn to Google Business Profile optimization services for med spas—to ensure everything from your service list to your reviews and photos is working to attract local traffic and convert clicks into booked appointments.

Step 1: Claim and Verify Your Business Profile

Before optimizing, you need to claim ownership of your listing at google.com/business. Follow the steps to verify your med spa, usually via mail, phone, or email.

Once verified, you’ll gain access to manage your profile through Google Business Manager.

Step 2: Add Complete and Accurate Business Information

Fill out every section, including:

Business name: Use your legal spa name, no keyword stuffing
Category: Use “Medical Spa” as your primary
Address & service area: Match what’s on your website
Phone number: Use a local number, not a call center
Website URL: Direct to your homepage or booking page
Business hours: Keep them updated
Services: List all treatments offered (e.g., Botox, fillers, CoolSculpting)

🛠 Tip: Make sure this information matches exactly across your website and all online directories (NAP consistency).

Step 3: Upload High-Quality Photos & Videos

Photos boost engagement and trust, and Google uses them to enhance search appearance.

Add:

• Before-and-after treatment images
• Professional photos of your spa’s interior and staff
• Short video walkthroughs or treatment demos
• Branded graphics or seasonal promotions

📸 Pro Tip: Update photos monthly to keep your listing fresh.

Step 4: Collect and Manage Reviews

Online reviews are one of the strongest ranking and trust factors for medical spas.

• Ask happy patients for reviews immediately after treatment.
• Include a direct review link in your follow-up emails or SM.S
• Respond to every review (good or bad) to show engagement.
• Aim for 4.8+ average stars with at least 25+ reviews.

Step 5: Use Posts to Promote Services & Specials

Google lets you publish posts (like mini-ads) directly to your profile. Use this to promote:

• Monthly treatment specials
• New services
• Seasonal offers or giveaways
• Events or open houses

🗓 Add new posts weekly or bi-weekly for freshness and relevance.

Step 6: Enable Booking Integration

Connect your scheduling software (like Vagaro, Zenoti, or Jane) to enable direct booking from your Google listing. This reduces friction and increases conversions.

Step 7: Track Performance in GBP Insights

Google provides built-in data on:

• How people found your business
• Which keywords triggered your listing
• How many actions were taken (calls, directions, website visits)
• Popular days and times for search activity

🎯 Use this data to refine your keywords and posting strategy.

Bonus: Add Services & FAQs

Google now allows you to add specific services (like “Lip Filler Consultation” or “Hydrafacial”) along with pricing and short descriptions. You can also answer common patient questions in the Q&A section.

This boosts local relevance and shows Google you’re an active, trustworthy business.

Salterra Pro Tip 💡

Want to out-rank competitors? Combine GBP optimization with a local landing page strategy. We help medical spas dominate their local market by syncing Google Business with on-site SEO, geo-targeted ads, and review automation. Plus, we offer expert Instagram and Facebook tips for med spa pages—so your brand shows up consistently across search and social for maximum visibility and trust.

Final Thoughts

A well-optimized Google Business Profile is one of the fastest, easiest, and most powerful ways to attract new patients. By making your med spa more visible in local searches, you’ll get more calls, website visits, and appointments, without spending a dollar on ads.

Need help setting it up or managing it all?

🔗 Book a Free Local SEO Audit with the Salterra Team