Social Media Tips for Surgeons: Reels, Stories & Video Content

In 2025, video is the most potent content format for plastic surgeons looking to grow their brand and connect with patients. Whether it’s a behind-the-scenes look at your practice or a patient transformation story, short-form videos help you:

• Build authority
• Attract new followers
• Convert viewers into consultations

At Salterra, we help cosmetic surgeons create high-performing Reels, Stories, and TikTok content that fuels social media growth. Our social media management services for plastic surgeons are tailored to showcase your expertise, boost engagement, and turn followers into loyal patients.

Here’s how to do it right.

1. Use Instagram Reels to Showcase Transformations

Reels are the top-performing feature on Instagram right now.

What to post:

• Before-and-after visuals with quick transitions
• 15–30 second highlight clips from surgeries or consults
• “A day in the life” of a surgeon
• Time-lapse of a treatment room setup or post-op care

Tips:

• Keep it under 30 seconds
• Add text captions and hashtags
• Use trending audio when appropriate

2. Leverage Instagram Stories for Behind-the-Scenes Access

Stories disappear in 24 hours, so they’re ideal for casual, authentic content.

Ideas:

• Staff intros and shoutouts
• Polls (e.g., “Which result do you love more?”)
• Quick treatment tips
• Countdown timers for flash sales or events

Save key Stories in Highlights like “Results,” “Q&A,” and “Recovery.”

3. Create Educational TikToks That Build Authority

TikTok isn’t just for dancing. It’s become a trusted source for health education, especially among millennials and Gen Z.

Content ideas:

• Debunk plastic surgery myths
• 60-second procedure breakdowns
• Recovery timelines explained visually

Hashtags to use: #plasticsurgerytips #boardcertifiedsurgeon #beforeandafter

4. Use Video Testimonials to Build Credibility

Have past patients share their stories on camera, authentically.

Best practices:

• Record in your clinic or recovery lounge
• Ask open-ended questions: “How did you feel after your results?”
• Keep it short: 30–60 seconds
• Share these on your website, social posts, and Meta Ads.

5. Mix Raw and Polished Video Content

Professional videos are great — but so is smartphone footage.

Balance your content:

• High-end brand video for your website
• Raw Stories or selfie-style Q&As for social
• Screen-record treatment walkthroughs or 3D consultations
• Authenticity often outperforms perfection.

6. Add Captions, CTAs, and Branding

Most people scroll on mute, so text overlays are a must.

Include:

• Bold headlines (“Facelift Recovery: What to Expect”)
• CTA like “Tap to Book” or “DM us for a consult”
• Brand logo watermark in one corner

7. Monitor What’s Working — and Do More of It

Track video performance with:

• Instagram and TikTok Insights
• Number of saves, shares, and DMs
• Link-in-bio clicks to your consultation form

Use the data to refine your video strategy weekly.

Salterra Pro Tip 💡

We offer monthly social media video bundles for plastic surgeons, including Reels scripting, editing, and strategy. It’s a simple way to stay consistent, on-brand, and ahead of competitors.

For even more retention, pair your social strategy with email campaigns that convert past clients into repeat clients, like reactivation offers, post-treatment care tips, and seasonal promotions that keep your practice top-of-mind.

Final Thoughts

In the world of aesthetics, visual storytelling builds trust and inspires action. With Reels, Stories, and TikTok, plastic surgeons can educate, engage, and convert like never before.

🔗 Schedule a Social Media Strategy Call with Salterra